About Us

The butcher who cares

Our story
The multiple award-winning Good Hope Meat Hyper (GHMH) provides top-quality fresh Halaal meat and exceptional service to wholesalers, retailers, caterers, restaurants, companies and households throughout South Africa. Founded in 1972 by Mr Dawood Ahmed and Sharifa Ahmed and based in Salt River, Cape Town, this family-owned business offers a comprehensive range of meat and meat products, a continental deli, a hot deli with home-made dishes, a bakery, groceries, spices and more.

Good Hope Meat Hyper’s success is based on solid business principles:

  • Superior quality
  • Knowledgeable staff and personal service
  • An extensive product range
  • Value for money
  • Innovative leadership
Setting benchmarking quality standards
Good Hope Meat Hyper believes that the quality of its meat starts with the rigorous screening of abattoirs and suppliers, followed by the hand-selection of fresh meat. Once the meat arrives at our premises, stringent hygiene standards, modern equipment and knowledgeable staff ensure that our customers receive top-quality meat. We achieve consistency through regular quality and hygiene audits.
Building on sound leadership
Their unwavering commitment to quality and care built a business that has become a household name in the immediate community and wider industry that Good Hope Meat Hyper is now serving.The business principles underpinning the success of Good Hope Meat Hyper were initiated by the late Mr Dawood and Mrs Sharifa Ahmed in the 1970s. Under their leadership and vision, GHMH became one of the most respected success stories in the South African meat industry.
Reaaz (Managing Director), Abeeda (Passed away in 2012), Mrs Sharifa, Naseema, and Fayrooz
This investment in quality and care has kept customers coming back for more than four decadesToday, Good Hope Meat Hyper is a BEE-compliant company that continues to deliver exceptional quality and personal service based on solid management structures, sound corporate governance, traditional values and the support of staff, customers, family and friends. GHMH is managed by the Ahmed children – Reaaz (Managing Director), Naseema, Abeeda and Fayrooz
The team
Management: From Left to Right: Reza Francis, Shahida Hoosain, Nizaam Enus, David Hendricks, Faiza Dawood, Rafique Gaibie (Absent – Mariam Mohamed)
Good Hope Meat Hyper employs over 70 people, who are highly knowledgeable in their respective fields and have a passion for what they do – from blockmen and production staff to sales and administrative staff. Their commitment to the company is evident from, among others, the low staff turnover.Our staff members take tremendous pride in being part of a synergistic group. Under the capable leadership of store manager Nizaam Enus, who has been with the company for over 30 years, they continually strive to be the very best in the industry. Continuous in-house and external training in all aspects of the business provides our staff with opportunities for growth and development. This means our customers can rely on consistency and continuity in the business. From the manufacturing division to the front-line staff, everyone at Good Hope Meat Hyper aims to meet and exceed the expectations of our customers while creating a progressive and healthy work environment.
Certifications and endorsements
GHMH has a Gold rating from Food Safety Assessment of South Africa for our processed meat and raw meat production facilities. The company also has export permits in both these categories, which is a first for any butchery in the country. GHMH is the only butchery in the Western Cape that is certified by the Islamic Council of South Africa and MJC, and endorsed by NIHT.
Muslim Judicial Council certification
Export certificate
Gulf Food
Food Safety Assessment of South Africa certificate
South African National Halaal Authority (SANHA) endorsement
National Independent Halaal Trust (NIHT) endorsement
Islamic Council of South Africa (ICSA) certification
Awards and acknowledgements
Various awards and acknowledgements confirm the quality standards and superior service of Good Hope Meat Hyper. These include:
  • PMR.africa Award 2012: Awarded for industry leadership and setting benchmarking standards.
  • FNB Islamic Finance Entrepreneur Award 2011: Awarded to GHMH’s Managing Director, Reaaz Ahmed.
  • Gulfood exhibitor, Dubai: GHMH was invited by the SA Department of Trade and Industry to exhibit at Gulfood 2011.
  • Mondays to Thursdays: 08:30–18:00
  • Fridays: 08:30–18:30 (closed 12:30–13:30)
  • Saturdays: 08:00–16:30
  • Public holidays: Open on certain days
Meat-handling facilities
Good Hope Meat Hyper adheres to strict hygiene standards and uses on-site refrigerated holding equipment, production machinery, modern storage facilities and display counters to ensure top-quality meat and meat products. We are certified Halaal by the Islamic Council of South Africa and also sell SANHA-endorsed meat on request.
Other facilities
  • Parking facilities: We have ample secure parking at our premises in Salt River.
  • Ablution facilities: There are separate ablution facilities for men and women.
  • Prayer facilities: We have on-site prayer rooms for the convenience of our male and female Muslim clients.
  • ATM: There is an ATM on our premises.
Good Hope Meat Hyper supplies meat and meat-related products and services to the following retailers and wholesalers:
  • National retailers
  • Hotel chain groups
  • Airlines
  • Convenience stores
  • Caterers
  • Restaurants
  • Take-away shops
  • Individual consumers
As preferred supplier, GHMH supplies or has supplied Halaal meat and meat-related products to, among others:
  • 2010 Soccer World Cup (9 venues)
  • Cape Town Jazz Festival
  • Various other events
GHMH’s Research and Development department helps to ensure the continued relevance of the company’s products range, quality standards and product innovation. Among others, the R&D department investigates, creates and tests Halaal dishes and specialised products for restaurant chains, catering companies and event managers. The R&D department also tests the shelf-life of products. To ensure unbiased quality testing, GHMH’s food is also tested by the South African Bureau of Standards (SABS).
Good Hope Meat Hyper is a business built on community support. We therefore believe in reinvesting in the communities in which we operate. GHMH’s social engagement initiatives include:
  • Feeding Schemes
  • Education
  • Hospitals and Clinics
  • Sports Teams
  • Community Organisations
  • Religious Organisations  (mosques, churches, etc.)